Writer/creative director with over 30 years of experience. Worked on a range of accounts including Avon, Air France, Gillette, Clinique and L’Oreal.

Specialize in Beauty and excel at concept development, product positioning and integrative marketing platforms, including television, digital and print.

Feria haircolor is the #1 brand and the ‘Next-Level’ campaign has scored the highest ever of any L’Oreal Paris advertising.

Midnight Serum has become one of the most successful skincare launches in L’Oreal Paris’ history, with Viola Davis as the powerful spokesperson.

Helping the client realize the importance and relevance of the L’Oreal Paris Women of Worth program has culminated in two of nationally televised broadcasts on NBC, with more to come. We have created an entire social media platform and our spokes have played an integral part as well.

To honor the 50 years of L’Oreal’s inconic tag line, we produced a 50th Anniversary video.

True Match foundation has been a frontrunner in promoting diversity and has continued to be one of the worlds #1 foundation brands. Our established campaign look and feel has continued through ancillary products.